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o Location-Based Services
o Telecommunication

o GIS in Location-Based Services

ESRI provides wireless carriers, infrastructure vendors, and mobile application developer communities with location-enabling Web services and GIS tools.

With these tools and services, you can instantly access a world of maps, spatial data, and geoprocessing capabilities. The best part is that we host all of this, so you don't have to buy hardware, software, or data.

Through our Simple Object Access Protocol (SOAP)/XML programmable interfaces, you will be able to build new mobile applications faster or enhance existing ones with maps, points of interest, routing, and geocoding

Mobile positioning, location infrastructure, location middleware, GIS, applications, and content--they all make up the complete end-to-end LBS value chain. No other mobile Internet application relies as heavily on so many specialized niches.

There are two options to wireless carriers and/or application developers. These options can help relieve some of your implementation stress while meeting your business, economic, and performance objectives.

ArcWeb for Developers:

If you are a wireless carrier, you can implement ArcWeb for Developers into your location systems and promote the Web services APIs to your mobile application developer community. They can use the APIs to build location-based applications that use your network services.

If you are an application developer, you can use ArcWeb for Developers to build location-based applications, partner with a wireless carrier for location data, and then sell your applications through wireless carriers. Or, you can go it alone, develop your application, and convince the wireless carrier your application is the best.

o Telecommunication Solutions

The telecommunications industry is changing rapidly, resulting in tough competition and an ever-increasing scope of services offered to customers. Solving the following business problems of a telecommunications company requires a good understanding of where your customers and facilities exist and good information about those locations.

o Customer Relationship Management
o Marketing and Sales
o Network Planning
o Wireless Engineering
o Operations Support Systems
o Outside Plant Engineering
o Location Services

Geographic Information System (GIS)

GIS technology enables telecommunication professionals to integrate location-based data into analysis and management processes in network planning and operations, marketing and sales, customer care, data management, and many other planning and problem-solving tasks. A GIS can integrate location-based data from databases all over the world to help you resolve and streamline everyday business issues.

1. Customer Relationship Management

Customer Relationship Management (CRM) is the crucial interface between a telecommunications carrier and its customers and prospects. GIS gives call center operators an instant view of a customer location, nearby facilities, requests for services, and signal quality. GIS dramatically reduces service request turnaround times by integrating historical network and customer data with a Trouble Ticketing system.

2. Marketing and Sales

GIS allows marketers to use vital consumer and business statistics geographically, to provide input to capacity planning applications, and to direct targeted marketing campaigns. Telecommunications sales representatives can get quick customer profiles using geographic questions such as: Where is the customer? Which products and services are in use? What is the distance to the nearest fiber backbone? When do we plan to have coverage at this location?

3. Network Planning

Network capacity planning with GIS takes a high-level view of network performance and trends to effectively plan new or additional facilities. In this process, companies define priorities by mapping out existing infrastructure, zoning, customer data, and topography.

4. Wireless Engineering

ESRI GIS provides highly efficient support of wireless engineering and fixed wireless engineering programs. The leading radio frequency (RF) engineering software manufacturers have adopted the ESRI GIS platform to manage and distribute their geographic data for their applications. ESRI software integrates RF engineering applications into your enterprise work flow.

5. Operations Support Systems

Operations Support Systems (OSS) use GIS to monitor and evaluate network performance, to dispatch service vehicles, and to follow network testing. ArcInfo 8 and ArcIMS enable network replication, near real-time monitoring, tracking, and storage of network-related data. You can disseminate that information using ArcIMS on the corporate Intranet.

6. Outside Plant Engineering

GIS-related products and services. ArcGIS is the software of choice for design and management of all outside plant facilities and for integration with other corporate information

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